adidas Hardcourt

2019
Client adidas
Agency Times10
Role Art Director
Deliverables Digital + Retail Visual Toolkits, Social Content (lifestyle photography + video), Seeding Kit

Times10 was tasked with creating a campaign rollout for the adidas Hardcourt shoe, in conjunction with Foot, Inc (Foot Locker, Kids Foot Locker, Champs Sports, and Footaction). Our team developed a creative direction that embodies adidas's REAL, RAW, FAST approach to content creation and the Home of Classics (the imprint to which Hardcourt belongs) mantra: 'Made with care, worn without.'

The campaign taps into the creative and inherently crossover mentality of today's youth culture, encouraging our audience to cultivate ALL of their unique passions and to 'Write Your Own Rules.' We built content around fresh, relatable faces captured on-the-go with a mix of hard-flash digital and film photography.

Video Content