Year in Review

2022
Client Binance.US (in-house)
Role Art Director
Deliverables Illustrated Graphics, Social Content

In the spirit of popular year-end app experiences like Spotify Wrapped, the Binance.US product team hoped to create a feature that would guide users through their year in crypto. The resultant feature walked users through their year on Binance.US and used basic user data (such as top traded assets) to assign awards, before launching into a “Resolutions” section that highlighted some of the key product features they may want to explore in the year to come. The experience ended with a roundup of the users achievement awards and an option for social sharing.