Product Intro Cards
2023Client Binance.US (in-house)
Role Art Director
After building the Year in Review feature, the product team sought to leverage a similar guided experience to familiarize users with new product offerings. Now, when users navigate to a new feature, they will be sent into a flow of introductory information before they are able to take further action. The hope is that with more education up-front, users will be more likely to adopt a new feature.
I collaborated with the product team to define an illustration style for these intro cards, expanding upon the look of the smaller illustrated elements that appear throughout the app.
Homepage![]()
Staking
Baskets
Crypto Domains
While the look of the intro cards is aligned with the app, illustrated elements can be restyled and pulled through into marketing collateral to create continuity.
Crypto Domains Intro Card Illustration
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Crypto Domains Blog Announcement
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