The Locket by Alchemista

2021
Client Alchemista
Agency Streetsense
Role Senior Designer
Deliverables Naming, Logo, Brand Guidelines, Machine Design Concepts, Digital & Print Marketing Material, Explainer Videos (design + animation)

The Locket by Alchemista is a modular marketplace with two unique components — a vending machine and locker — that houses healthy meals, quality snacks, and bespoke sundries. Streetsense was tasked with developing a brand for this unique offering and with translating that brand into an engaging, tech-enabled retail experience. The Locket aims to elevate apartment lobbies, office spaces, and college campuses, and the finalized brand exudes sophistication.

After establishing a strong brand foundation and visual guidelines, Streetsense brought The Locket to life via a redesign of both machine components, a digital and print marketing plan for introducing The Locket as a new amenity within a multi-family community, and two animated how-to videos meant to play on the vending machine's front-facing screen.

Brand Guidelines